What should EU exporters know when exporting plant-based organic food to Japan?

The EU-Japan Centre organises a series of three webinars that is scheduled to inform on the certification process and procedures to comply with the Organic Japan Agriculture Standards (or JAS). On 21 April 2021, the first of the webinars will go further into detail concerning the organic food market in Japan which is still small and strictly regulated. However, it has great business potential for EU agriculture and food producers and manufacturers. The Standards are legal requirements to market organic foods with ‘organic’ mark in Japan. Japanese authorities recognize many EU countries’ organic certification standards; and EU companies, particularly small and medium-sized enterprises (SMEs), are encouraged to obtain Japan’s organic JAS mark. The webinars also brief on overall market trends for healthy foods and drinks, labelling requirements for foods and drinks, and distribution and sales channels including e-commerce for organic foods and drinks. These are the specific key success factors in the Japanese organic food market.

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